During my tenure at Marchon, I was also deeply involved in creating content and visuals for Nike Vision’s digital platforms, including social media channels and the main Nike Vision website. My work focused on crafting web banners and other digital assets for the Spring/Summer campaign, ensuring that each piece effectively communicated the brand's message to a global audience.
The process began with selecting the most impactful photographs from the campaign's assets. I carefully curated these images, pairing them with the key marketing messages and typography that resonated with Nike Vision's brand identity. The challenge was to balance the visual appeal with the functional requirements of web design, such as ensuring that the typography was clear and legible at various screen sizes.
Using Adobe InDesign, I meticulously designed each web banner, making sure that the layout, image placement, and text were all optimized for the digital format. These banners were not static; they were refreshed biweekly on the main website to keep the content dynamic and engaging. This required me to not only be creative but also strategic, as I needed to anticipate how each design would fit into the broader campaign timeline.
My work on these digital assets was a key part of maintaining Nike Vision's online presence during the campaign. It allowed me to contribute to the brand's global reach, ensuring that every visual element on the website and social media channels was cohesive, impactful, and aligned with the overarching campaign strategy. This experience further sharpened my skills in digital design and reinforced the importance of consistency and attention to detail in maintaining a strong brand identity across various platforms.